Deal with things that are really important don't wait and delegate tasks! Contextual marketing the right message to the right person CONTENTS What is contextual marketing? Context marketing and its benefits Risks of contextual campaigns Contextual marketing how to do it well? Context is your friend! Ever since Seth Godin said that content marketing is the only form of marketing left the importance of content has continued to grow. Messages are becoming more and more personalized and sometimes they also match what is happening in the world. Contextuality means that consumers perceive such content as original and uptodate.
A wellprepared text generates interest in the brand and may translate into increased sales of its products or services. However developing optimized content Hit Post that will be effective takes time and work. So how to properly use the strategy of contextual marketing? We answer! What is contextual marketing? Contextual marketing can be simply defined as delivering the right content to the right person at the right time. Such refined messages allow you to achieve the set goal. However in order to create a contextual campaign a lot of data is needed. Today content is created based on a number of factors such as location personal information real time or purchase history . These allow you to create optimized content that translates into increased conversions. It is important to remember that context marketing is not the same as contextual advertising.
The latter concept means a way of presenting advertisements on the Internet so that their content is tailored to the topic of the websites on which they are placed. Contextual marketing also differs from content marketing whose main task is to create attractive and useful content primarily intended to arouse the interest of a given group of recipients. Context marketing with all its complexity is something more it takes into account the current time place and the user's previous purchasing path . The foundation of this type of activities is personalization precisely tailoring communication to a specific recipient.