Ximalaya and NetEase Cloud. It has firmly occupied the minds of the podcast audience. In addition according to Kyth CEO of Little Universe in an interview with the media Little Universe currently has reached one million daily active users. For the podcast field that is still niche in China Little Universe’s performance is quite impressive. Figure Distribution of channels used by Chinese podcast audiences (data source: JustPod) Birth opportunity and product concept Small.
Universe was born out of a circle called Listen to Podcasts Together in FR Numbers the moment. Before Microcosm there were almost no products on the market specifically for listening to podcasts. Podcast enthusiasts discussed with each other in the circle calling for the emergence of an APP focused on podcasts. Immediately the team noticed this phenomenon and became interested in the niche market of podcasts.

After in-depth research and analysis Little Universe’s CEO Kyth noticed that podcasting was a market with extremely unmet needs so Little Universe was born for podcasts. In his speech Why is the Internet making us more and more unhappy? Kyth shared several of his views on the future of the Internet: Everyone will use the Internet and everyone will care more about themselves Everyone pursues efficiency but also pursues deep emotional sustenance With the diversity and collision of the world the flow of information will