Achieving the conversion of potential customers is the main purpose of any marketing strategy. In reality, all the campaigns or actions that we carry out to advertise our brand focus on achieving the conversion goals that we have set for ourselves. And converting more is also a way to gain more presence and sales for our business. However, we must understand that the conversion of potential clients is not a single process, but is made up of several stages and actions that together make a potential client become a final or definitive client. This time we will show you what conversion is about and how it will make you better understand your leads and your end clients. What is lead conversion? Conversion as a marketing term is getting our lead to do an action that benefits us and brings them closer to purchasing our product or service. Therefore, in theory a conversion can be clicking on an ad, getting in touch, commenting or the final conversion, making the purchase. All this suggests to us that clients go through different phases that, if completed in a favorable way, bring them closer to the last conversion.
What is usually called the “purchase decision.” The conversion Italy Telegram Number Data of potential customers is approached from the perspective of the so-called “funnel” or conversion funnel. Which is a descending diagram that shows how leads go through a series of stages or previous actions before reaching the final purchase. In essence, the funnel considers the four main phases of maturation of a potential customer. These are usually known as: knowledge, interest, desire and decision. What does this mean? The four phases of the conversion funnel show us, at a glance, that not all our leads have the same perception of the brand. In short, not everyone has the same degree of receptiveness to your commercial offer. They do not have the same level of need or desire to purchase your products or they do not trust at all. This process is normal for all buyers. Consider that, no matter how quickly a purchase decision is made, all customers go through similar situations when purchasing a product. First we seek to know where, how the solution to our problem is found. Then, we analyze whether a certain brand is better or not to satisfy the need (we compare with the competition). From there, we move on to see how much we like it.
Finally, if we trust that the product is ideal to cover the need that led us to it in the first place. All of these steps put us in a different emotional state and make us more or less likely to respond to marketing strategies. What we are trying to tell you is that the conversion funnel invites you to get to know your leads better and segment the type of information you share about your brand. So that you can “speak” to your potential clients with the most appropriate language. The one that is aligned with the stage of the funnel you are in and drives you to make the purchase. Using the funnel or conversion funnel As we mentioned previously, it is a diagram that shows the steps of the potential client until they become a final client. Also, it is a work methodology that, adjusted to the experience that your brand gives to its potential consumers, shows us all the steps or stages that they should go through in order to acquire your product.