SUBSCRIBE Would you like to receive useful digital marketing recommendations? Subscribe now. E-MAIL I accept the sending of information YOU LIKE ME? SHARE IT Digital marketing April 13, 2022 INDEX Offers new knowledge Fishing in trends Take away sighs Don't demonize the promotion Keep this in mind: public demand has increased. It is not surprising, the great digital ecosystem has made endless opportunities and knowledge available to everyone. So why settle? The quality of the content and its frequency are two of the factors that are most valued by audiences, but also by platforms. Knowing this, we will give you a simple content segmentation that will help you enhance and organize it through added value. OFFERS NEW KNOWLEDGE According to the 2021 digital report published by We Are Social and Hootsuit, on average Colombians use the internet 10 hours a day.
At this time the amount of content USA Phone Number List shown to users is enormous. Stand out by offering something that, perhaps, your target audience did not know, create interest from new knowledge. Put yourself in the position of your target, imagine how refreshing it is to discover something new in the middle of the red ocean of competition. FISHING IN TRENDS The figure of the king is no longer so common in our century; However, if we talk in digital terms and specifically about content, we have to mention one: immediacy. We are all witnesses of the constant coming and going of trending topics, explosive one day, silent the next. We, as a brand, are interested in being where our audience is, that is, getting on the trend train and adapting them creatively in favor of our interests. Also called real time marketing should be our ally, something like that friend who is the soul of the holidays, attracts people of our interest and is not there the next day.
TAKE AWAY SIGHS Until some time ago robots were seen as the pinnacle of human engineering, today we don't even want to be served by one. Humanizing the brand should not remain on paper, the content directed towards this objective manages to sincerely connect with people. Pay attention to what your audience is asking for, really care about their desires, don't see them as numbers, and after listening, tell your story. Remember that the other is eager to be heard. Dale Carnegie said it well when referring to others: their toothache matters more to them than an epidemic. DON'T DEMONIZE THE PROMOTION Some people think that it is too forced growth, and yes, in excess and with poor strategic approaches it could be harmful. However, we cannot forget that some pushes help us fly higher. Citing again the We Are Social report, it is notable to show that 42.3% of people between 16 and 64 years old discover a brand through advertising on social networks.