Now that we understand what CNAE is and what it is for, we have seen that it is essential for your company to have this well-defined registration. But how does it help you in active prospecting? Well, let's go: If you want to prospect a certain sector, your initial search will be through the CNAE. By doing this you establish a market segmentation and your focus which, depending on your product or service, can cover different segments of the industry. We can talk a little more about the types of segmentation: Demographic segmentation It is the most common type of market segmentation, based on characteristics such as age, gender, income, education, marital status, family size and geographic location. It is a relatively simple way to segment the market, but it can be very effective when used well. Psychographic segmentation It is based on psychological and behavioral characteristics of consumers, such as personality, values, attitudes, interests and lifestyle. This approach is more complex than demographic segmentation, but it can offer valuable insights into consumer behavior and help a company develop more effective marketing strategies.
Behavioral targeting Divides consumers into groups based on their purchasing behaviors, such as frequency, loyalty, purchase occasion, benefits sought, and product lifecycle stage. This approach is particularly useful for companies that want to develop marketing strategies for customer retention and increasing the average value of their purchases. Geographic targeting Based on the geographic location of consumers, this approach is particularly useful for companies that want to target a specific local or regional audience. Geographic segmentation can take into account factors such as climate, culture, language Job Seekers Phone Numbers List economy and local infrastructure. Niche Targeting Focuses on a specific group of consumers, who have unique needs and desires that are not met by other companies. This approach can be very effective for companies that want to differentiate themselves from the competition and serve an audience with specific demands. Segmentation by benefits Based on the benefits consumers seek when purchasing a product or service, this approach can help companies identify consumers' specific needs and develop products and services that meet those needs more effectively.
These are the ways to carry out market segmentation, you can use the sector's CNAE to start the searches. But how to do this? I'll give you a tip: with Speedio . How to use CNAE in active prospecting? On our platform you will find more than 80 filters, which were developed for you to design your ideal customer profile and carry out outbound prospecting with much more assertiveness. But the point I would like to start by saying is that the CNAE is the first segmentation you will encounter. Through this search by sectors, the platform will search for all companies in Brazil that correspond to that CNAE. Once again, it is very important that your company is registered correctly and I will give one more example: many managers are unaware that they have a certain problem. Like this? I'll explain more. In many cases (I believe most of the time) companies sell solutions that can help other companies, but they don't know it. Therefore, it is up to you to show that your product is everything they need. As is the case with Speedio, you need us and I'll show you why. To carry out active prospecting (our beloved outbound) efficiently you need quality B2B data.