We have bad news and good news: the bad news is that once you have completed all the previous phases you are not finished, you will have to continue monitoring your competitors to observe what they do, remember the importance of creating vertical accounts and continuing to follow them on social media (and not only!). The beautiful one? It's fun if you do it in the right spirit! Bonus tips: main tools for carrying out competitor analysis Everything we told you previously can be a "method" to do competitor analysis and also to get your hands dirty, but we don't deny that there are some very useful tools that can help you in this activity.
We list some of them (they are all free for some features and paid for Ecuador Mobile Number List other more specific ones): Semrush : Allows you to monitor the profiles of your competitors, analyze their activities and marketing strategies, and collect information about their audiences. Hoostuite : has the same functionality as Semrush in studying the competition and analyzing competitor strategies, also useful for planning and publishing content. Not Just Analytics : focused on insights, in particular interactions on posts and the most used hashtags, provides graphs and reports on profile growth.
Useful in the free version, very useful in the paid version (especially if you want to make a good impression on customers who ask "how are we doing?" at the end of the month) Later – Content planning tool that lets you analyze your audience and compare your performance to your competitors. BuzzSumo – Allows you to analyze content, engagement, influencers, and other key metrics. It can also be used to analyze the most popular and shared contents on Instagram and to discover new market trends. Conclusions Why is it important to analyze competitors on Instagram? Because we can understand what worked and what didn't and therefore we can also avoid making the same mistakes as them. And then because they are an inexhaustible source of ideas and ideas, you shouldn't copy but at most replicate more successfully! To read other articles visit the other articles on our blog. You can find them all here If you want to learn more about the topic, take our course on AcadeME.