Do you know the Digital Marketing X-Ray tool ? In this article we will present this marketing diagnostic solution for your company. Marketing Diagnosis First, let’s start with a common problem in digital marketing. “ I'm running campaigns with ads on Google and Facebook, but I'm not seeing results .” If you are identifying with this problem, don't worry, we will present the solution here! The digital marketing diagnosis process is similar to a medical diagnosis. You will analyze several factors to identify a problem. In the case of a doctor, the diagnosis can be made through: Questions to the patient to identify symptoms; Physical tests; Pressure analysis, Image exams; Laboratory tests. The doctor will take this information and prescribe a type of treatment to combat the problems identified through symptoms and test results. Now if you exchange the doctor for a marketing consultant and the exams for data and information about your company's digital marketing, we have the digital marketing diagnosis.
What we could call a “digital marketing exam” is our Digital Marketing X-Ray , a tool that makes it possible to identify and point out improvements in your company’s marketing actions. What is Digital Marketing X-Ray? The Digital Marketing X-Ray is an analysis tool that helps diagnose and evaluate the strategies adopted by your company in the marketing area. This tool was developed by the Brazilian company called Resultados Digitais, which has the most complete Job Function Email List digital marketing automation tool in Latin America, called RD Station. Through some multiple-choice questions, the Digital Marketing X-Ray tool algorithm identifies the strengths and areas for improvement that your company should adopt. At the end of the questionnaire, a score is provided, which serves as a reference for your company's level of maturity in the area of digital marketing. Click here and do it now - Digital Marketing X-Ray Why carry out digital marketing diagnosis with the Digital Marketing X-Ray tool The Digital Marketing X-Ray tool allows your company to discover how your company is perceived by your consumer public.
The generated report offers important data for creating and adjusting your business's marketing planning. It is in this report that your company's areas of improvement will be highlighted. Marketing with planning is the key to your company’s sustainability It is common for business owners to look for marketing solutions to solve specific sales problems in their business, thinking that only creating ads on Facebook and Instagram will solve their problems, in an agile, effective way and with a very low budget. The first frustration usually happens when the entrepreneur tries, on their own and without knowledge, to create ads on Facebook or Google. Low results, or even none at all, make the entrepreneur understand that this tool does not work. The businessman then starts blaming the tool saying that it does not produce results. A businessman with planning already has in mind, and on paper, what goals he wants to achieve , such as: Ideal customer profile (Persona). Expected return on investment Content production strategy What media action plan This is when a well-performed Digital Marketing diagnosis makes all the difference. How can I evaluate my company with Digital Marketing X-Ray? The Digital Marketing X-Ray is a completely free tool , which can be accessed through this link .