where immediacy, immersion and speed merge with the physical world as well as with the possibility of interacting with people, the product and the service offered. In the future scenario, the phygital approach will be the best way to satisfy the needs of the new generational classes of consumers (millennials and centennials) who want to satisfy their needs through different platforms.
The Phygital shown in an image Conclusion Any product Europe Cell Phone Number List we need is easily available on thousands of platforms with just a few clicks. This type of innovation has allowed a significant improvement in the quality of life and an increase in consumption in general. Just think of the particular moment we have been living in for a year now in which many physical stores have been forced to close for months . In these circumstances, Amazon, Yoox and all e-commerce in general guaranteed any p Saudi Arabia Mobile Number List roduct we needed without even leaving home.
However, I believe that the quality of the relationships paid the price , which, especially in the choice of a product/service, makes a huge difference. For a person, going to a shop means taking a break from the daily routine to treat yourself to a moment of leisure and not a simple purchasing action. Phygital , in this BuyU case study, restores a balance between the digital and physical world, favoring the relational aspect on the one hand and the speed and efficiency of the purchase on the other .