There are companies that are giving a lot to talk about for different reasons. Sometimes for leadership, sometimes for innovation and sometimes for social responsibility... and there are brands that do it for all of the above reasons. One of them is Cooperativa La Cruz Azul, which was recently recognized with the distinctive “Famous Brand”, awarded by the Mexican Institute of Industrial Property (IMPI). What is this recognition about? The recognition seeks to highlight the company's effort and work as well as the value it has created with its communities and other interest groups. On the other hand, it seeks to highlight the work of its collaborators, leaders and stakeholders. The ceremony was led by Lic. Guillermo Álvarez Cuevas, general director of Cooperativa La Cruz Azul, SCL, and his direct staff, who received the “Famous Brand” Recognition.
Decades of work led us to consolidate a great product and a great brand, which can only be achieved with the Cooperativa La Cruz Azul team, to whom this invaluable achievement is Ecuador Mobile Number List due and to whom,” he mentioned. He also mentioned that all this achievement will be strengthened with the updating and renovation of its plants in Cruz Azul Hidalgo and Lagunas, Oaxaca, which currently have an investment of more than 400 million dollars. What makes it a “famous brand”? The Industrial Property Law (LPI) mentions that, through the IMPI, a brand can be declared as “famous”, this declaration is related to consumers and can be indicative of the quality of the product or its permanence in the market. To obtain the “famous trademark” declaration, it is necessary to first have the trademark registered in Mexico and provide the necessary evidence (see LPI) for the administrative process. When a brand is known by the majority of the consuming public, it can be declared a “famous brand.
The role of sustainability More and more companies seek to contribute to a sustainable future, and by doing so they achieve better recognition from their stakeholders. To achieve this, they are changing their business model to one that helps them promote economic, social and environmental balance. In the case of the Cruz Azul Cooperative, one of its pillars is to promote positive change and raise awareness in the care, conservation and preservation of the environment through programs that also extend to the benefit of the In the following infographic you can learn a little about what he has done! These efforts undoubtedly contribute, along with its innovation, quality and leadership, to establishing itself as a famous brand: On the other hand, the most recent initiatives that Cruz Azul has launched are aligned with the Sustainable Development Goals (SDG), which seek to guarantee well-being at a social level and help end problems such as lack of water or poverty.