AI and machine learning can help marketers speed up production and enhance their efforts. But these tools can’t operate in a vacuum. They need thoughtful application and marketing expertise to reach their full potential. There are a few things marketers need to know to get the most value from AI content tools. In this blog post, we’ll explore the benefits and pitfalls that come with AI copywriting tools. We’ll also share some best practices for incorporating AI into your marketing workflow. While these best practices are specific to the AI Content Generator, they apply to any AI copywriting tool you might use. Let’s jump in. Be specific The AI Content Generator requires a set of inputs to create content for your landing page.
It needs: An original piece of content, like a headline, paragraph, or button New Zealand Mobile Number List text The name of your company or product A short description of your product or service The target audience for the content The quality of the output created by the Content Generator depends on the input you provide. To receive content variations that meet your goals, you need to get specific with your product description. A detailed product description results in greater variety and detail in the new content variations. AI speeds up the process. Combine the AI Content Generator with other Instapage features like A/B and multivariate testing to get results quicker. Tip: Copy an existing page and use the AI Content Generator to update a headline, page text, or button for instant A/B tests. Be mindful Artificial intelligence and machine learning have made incredible strides in the past few years, and AI copywriting is likely to become even more convincing. But it’s important to remember that.
AI is a tool—not a replacement for marketing expertise. As you experiment with the AI Content Generator, you are likely to encounter less-than-perfect results. But even imperfect copy can still be useful, especially for copywriters who struggle with writer’s block. AI is not a perfect solution for every problem, but with persistence and an open mind, it can help marketers move faster, work smarter, and get better results. Tip: Review content variations before publishing to ensure that they fit your brand and maintain ad-to-page relevance. Ensure that new content is consistent with the rest of your page. Scale smarter with AI Content Marketers can coAI for Marketers: Your Most Frequently-Asked Questions Answered by Tess Pfeifle in AI MarketingInstapage blog post featured image AI marketing is a rapidly evolving field, and many marketers have questions about how it can improve digital marketing strategies.