Cortefiel admit that the forecasts have not been met and point out the possible causes: 'black friday' and the multiplication of sales periods el corte inglés gives credit again this christmas catalonia causes the worst coca-cola crisis in spain preciados street. Preciados street. Updated: 01/04/17 | 20:29 expectations were so high that a million Colombia Phone Number List extra hires were made for this christmas campaign, which merchants had announced as “the best since the crisis began.” it hasn't been like that. As the month of december has passed, expectations have been deflating. Some firms such as h&m or cortefiel have now brought forward the sales to minimize the damage. No adjectives were spared and messages of euphoria even circulated. It was going to be a “historic campaign” , with sales growth of more than 6%. These forecasts led the sector to reinforce its workforce: 15% more incorporations compared to 2015.
Companies such as el corte inglés, carrefour and amazon broke signing records on these dates. Sales expectations are not being met apparently, everything has been in vain. The first data available, pending the definitive closure of the campaign, confirm that the increase in activity compared to last year, so far, is barely significant . As sources from the spanish confederation of commerce acknowledge to el confidencial digital , the first month of the christmas campaign (from november 25 to december 25) is described as “positive although uneven.” they explain that, "although the best campaign in recent years is being carried out, sales expectations are not being met in some regions." the figures already used by several trade federations would show an increase in sales “of only a few tenths . ” the heads of well-known fashion brands themselves confirm the puncture and acknowledge that the christmas campaign “ has not finished starting .” the effect of black friday.And the delay of the cold the causes of this failure in the forecasts are diverse.
Mainly, it is attributed to the fact that, at the end of november, consumers encountered the 'black friday' price drop . They have now been able to confirm that many customers brought forward their christmas shopping to that last weekend of november, taking advantage of the extraordinary sales period. Others have delayed their winter consumption needs until that date, given that this year the cold has taken longer to arrive than usual, or they have decided to wait for the january sales. “as long as the perception is that discounts are applicable at any time of the year, it is difficult to encourage purchases at seasonal prices ,” the spanish confederation of commerce insists. Textile firms overwhelmed by year-end payments this being the case, several textile firms consulted by ecd acknowledge that the numerous payments they had to face at the end of the year have forced them to activate the discounts earlier than usual. It is about encouraging consumption to be able to digest what they already describe as a “ christmas puncture .” large chains, with greater room for maneuver, currently only have small discounts.