When the week before you receive greetings and discounts from the various online shopping sites where you registered. The better they get to know you, the more accurate and appreciated their advice will be. It may be reasonable to expect that, in the future, by making an online purchase, perhaps from a mobile device, you will be able to activate the video camera to ask the artificial intelligence for fashion and style matching advice. Attention to the environment The feeling we have is that in the near future the attention to the impact that man has on the environment will be increasingly greater.
This new sensitivity can only influence the world of online commerce. The new generations, aged between and , want to buy clothes at affordable prices and are moving towards second-hand items. Furthermore, % of them ask for eco-sustainable deliveries and % the possibility of having immediate Phone Number Data returns with ready-made packages. It will be precisely the growing demand that will lead e-commerce towards an increasingly green direction. The loved/hated GDPR The General Data Protection Regulation ( GDPR ) has been a problematic issue for many websites, with many companies taking action to delete customer data in a possibly non-compliant manner.
To avoid big trouble, in fact, the choice of many brands was a clear renunciation of the use of the personal data in their possession. However, a change in a different direction is to be expected. Companies will structure themselves to resume marketing and understand how to fully comply with the GDPR. Without knowing your audience, on the other hand, it is impossible to establish effective communication. How to leverage conversational technology in your e-commerce to start selling online thanks to intelligent assistants Alexa conversational technology future e-commerce Among the features that will become increasingly popular in the world of e-commerce in the near future, I would also like to point out voice technology.