Since 2020, Coca-Cola in Spain is replacing plastic packaging with cardboard in formats such as the traditional 330 milliliters and in other brands such as Sprite and Fanta. This measure, along with the rest of the packaging change initiatives , will completely eliminate 2,600 tons of plastic in the supply chain for Spain and Portugal, as indicated by Danae Blanco, Marketing Portfolio & Sustainability Senior Manager of Coca-Cola Iberia. We recommend: Keys to improve product packaging In addition, Coca-Cola Spain will eliminate plastic rings from can packs and half-liter PET bottle packs. Also, it has committed that in 2020 the plastic films of secondary packaging will contain 50% recycled plastic.
Now, Coca-Cola and its strategic bottling partners Coca-Cola HBC and Coca-Cola European Partners will begin rolling out KeelClip, an innovative, minimalist carton packaging solution , in multipacks across Europe. This Telegram Database measure represents a first for the non-alcoholic ready-to-drink (NARTD) sector. This change is part of Avanzamos, Coca-Cola's sustainability strategy for Western Europe, and adds to the efforts that the company has been making for years to offer 100% recyclable packaging, lighter with the use of fewer raw materials and with a higher percentage of recycled material.
You may be interested in: Cardboard packaging, the reaction of the food industry Cardboard packaging in mini format The change from plastic to cardboard has been implemented since autumn 2019 with the new 200 milliliter mini-cans, designed to give consumers more beverage options. The mini format is the ideal size for those leisure moments at home when you want to treat yourself, but in just the right measure. The new cans are available for Coca-Cola original flavor, Coca-Cola zero sugar, Coca-Cola zero sugar zero caffeine, Coca-Cola light flavor, Sprite, Fanta orange and Fanta lemon. However, as in the case of eliminating unnecessary plastic, the goal is to extend this new format to more brands and drinks.