If you have a team (or hire an agency or a freelance community manager) and you want to advertise on facebook and/or instagram, knowing the facebook business manager is essential, since it will help your team work in a more organized way. do you know what facebook business manager is, how you can create an account and how to configure it? Therefore, we are going to see how you can create your facebook business manager account and how you can configure it. you may also be interested in: how to make facebook more private community manager guide for beginners. What is the business manager? The facebook business manager or business manager is a facebook tool that allows you to manage your company page or fan page and manage all your advertising actions on facebook and instagram efficiently and from one place.
Thanks to this tool you can have all facebook resources (advertising accounts, facebook pages, instagram company profiles, pixels, statistics, product catalogs, etc.) organized and separated from your personal facebook profile . additionally, you can manage and allow access to facebook ads business profiles, ad accounts, pixels, and audiences. What is facebook Albania Phone Number business manager for? This platform will allow you: manage access to your pages and advertising accounts so that they can manage them on the same platform. Facilitate reports , since from this tool you have access to all the statistics of your facebook fan page. Facilitate transparency between the company and the person in charge of managing the company page or advertising. Facilitate the management of your advertising account to the person or company you have hired for it.
Assign a specific role to each person in your brand or company. Who is facebook business manager for? For digital marketing agencies or freelance community managers , to manage their clients' advertising accounts in one place and achieve greater transparency with them. For companies or brands that want to advertise on facebook or manage multiple company pages from one place. For online store owners who want to add their products to the business manager product catalog (a must have if you want to tag your products on your instagram images). If you are going to manage your own facebook page and your own campaigns, you do not need to use the business manager , you can do it all from your advertising account. If you have hired someone (freelance or agency) to manage your advertising campaigns or your facebook pages, the ideal is that you create your business manager yourself and then add the company or freelance that is going to manage it for you ( i'll show you how to do it later).