Demonstrate caution and clarity. It helps concentration and stimulates a feeling of transparency in business. We have Shell, Nikon, National Geographic and others. Associated with red, it stimulates the appetite, a combination widely used in fast food networks , such as McDonald's. This color is recommended for CTAs , because it makes the reader focus and see the details clearly. When to use it? If you want to encourage your audience and attract their attention with a feeling of joy and optimism, you can use bright yellow, but always in moderation.
You can use it for details where you Special Data want to draw attention. When not to use it? If you are going to use a predominant color other than yellow. This excess color can have a negative effect on you. • Azul: Widely used in corporate businesses, it is associated with water and tranquility. Increase the possibility of customer trust and security about your brand, pointing towards productivity and success . A good example is the logo of Facebook , Twitter, LinkedIn, Skype and others.
All of us probably already use some of those social networks and they are models of large successful companies. When to use it? If what you want is to give the feeling of a safe business or if your page is in the financial area, you can use this color without fear , since blue conveys credibility. When not to use it? If you don't want your page to look cold, don't use dark blue, or use blue excessively. If your content is food, do not use it either, this color can reduce the desire to eat.