We've done our best to build a data-driven culture at , because backing claims with data means better results for our clients, says the CEO of the Manhattan-based creative marketing agency . He added, Our weekly meetings not only require everyone to prepare a summary, but also require everyone to pre-read and ask questions the day before to ensure the most productive meeting. Often, the answers to some questions exist in the data, but it takes time to discover them. If these questions are raised in a meeting, it can easily turn the meeting into an argument.
If you ask the big questions ahead of time, you can bring Phone Number List those answers to the meeting, keeping all discussions grounded in data. Understand that data can become corrupted and establish a process to handle it. No one expects any technology product to be buggy from time to time, but many people expect data to be perfect. Whether it’s human error, changes in the way data is collected, or technical issues, you can trust one thing: there will always be mistakes. It's important to understand and accept this and create processes to continually report errors and maintain data sources.
Otherwise, you risk getting stuck in wheel. Teach and promote data competencies. Helping team members use data better can help everyone work more effectively. Additionally, it shows people the impact of data first-hand. is an analytics consultant at and previously worked at for three years. He said, I have consulted with dozens of companies, and the really successful companies tend to invest in training. Everyone wants to be a data-driven business, but successful companies focus on improving the data literacy of every team member across the organization.